Dethrone MMA Live

One website for two gyms, and an AI receptionist who answers the phone and the website chat.

A 45-page site with class schedules for both gyms, coach pages, the Wrestling Club and free-class booking, plus Tessa, an AI receptionist who answers the business line and the chat button.

Visit dethronefresno.com

Client: Dethrone MMA
Industry: Martial arts gyms
Location: Fresno and Clovis, California
What we did: Website, AI receptionist, CRM and lead alerts, Business phone line
Launched: 16 October 2026

The Dethrone MMA home page: "Learn real self defense. Get in great shape." with a Book a free class button and the next classes at both gyms.

01Results

calls answered by Tessa

website chats answered

new leads in the CRM

21 from Tessa, 10 from the website form

Tessa’s first 19 days, 7 to 26 October 2026, from her call records and the gym’s CRM, as reported to the owner on 26 October.

02The client

Dethrone MMA runs two gyms, Dethrone Fresno at Shaw and Marks and Dethrone Clovis, teaching Brazilian jiu-jitsu, Muay Thai and kickboxing, boxing, wrestling, HIIT and judo to adults and kids. Owner Jason Kraft is also the head coach of the Dethrone Wrestling Club.

03The challenge

Calls for both gyms went to the owner’s own cell phone, which had no voicemail.
One of the numbers listed for the gyms no longer worked.
Two gyms’ worth of schedules, coaches and programs had to make sense to a parent on a phone.

04What we built

The website

45 pages, live on dethronefresno.com since 16 October 2026: class schedules for both gyms, coach pages with their videos, the Dethrone Wrestling Club and its athletes, kids classes, and a free-class form that sends every request straight to the gym’s CRM.

Tessa, the AI receptionist

She answers the gym’s business line and the chat button on the website, day and night. She answers from the gym’s own schedule and policies, takes the caller’s name and number first, and files each lead in the CRM. She has answered since 7 October 2026.

A CRM with lead alerts

Every new lead, from a call, a chat or the website form, lands in one place and sends a phone alert.

One number for both gyms

(559) 354-3800 is now the number for both gyms, and Tessa answers it. It replaced a Clovis number that no longer worked.

05Inside the site

The Dethrone coaches page: “Train with the best” beside a photo of the whole team, with the Coaching Kids section starting below. — Coaches, grouped by what they teach.

The Dethrone programs page: “Our programs,” a row of buttons from New to training to Kids classes, and the Find your class finder below. — Every program at both gyms, with a class finder.

06Speed, measured by Google

Google PageSpeed Insights scores each page from 0 to 100 on four things. 90 or above is Google’s “good” band. These are the home page’s scores, measured 28 October 2026.

Google PageSpeed Insights scores for the Dethrone MMA home page, measured 28 October 2026
Category	Mobile	Desktop
Performance	99	100
Accessibility	100	100
Best practices	100	100
SEO	100	100