What's the Lighthouse Rate — and how does pricing progress after?
The Lighthouse Rate is the intro pricing currently shown on every tier ($500 / $1,000 / $2,000 per month). It's locked for our first 10 clients on this full-stack model and stays at that rate for the full 12-month term of their contract. Once 10 clients have signed, Standard Rate kicks in for every new client going forward — that's $1,000 / $2,000 / $4,000 per month.
Why we do this honestly: we've been selling websites and Google Business Profiles for years, but this fully integrated AI-leveraged stack — the one you're looking at on this page — is brand new. We need 10 real-world clients on the new model to build case studies and prove it at scale. Lighthouse Clients get in early and lock favorable pricing in exchange for trusting us early. After 10, we know what we're worth and price accordingly.
How your pricing progresses (the 3-stage path):
• Year 1 — Lighthouse Rate. Your locked intro pricing for the full 12-month Lighthouse term. ~50% off Standard Rate.
• Year 2 — Extended Benefit. Your Lighthouse-Client savings continue at a stepped depth — approximately 25% off Standard Rate — when you renew into Year 2. We thank early clients twice: once with the Year 1 rate, again with the Year 2 step-down.
• Year 3+ — Standard Rate. At your second renewal, your pricing transitions to Standard Rate — the published rate we charge new clients after our first 10 fill.
Total Lighthouse-Client savings: ~50% off in Year 1 + ~25% off in Year 2 = significant savings across your two-year Lighthouse period vs. coming in as a Year 3 Standard Rate client. The earlier you commit, the longer the discount runs.
Bonus: Lighthouse Foundation and Growth Clients get first dibs on Domination. When Domination launches, only 10 Lighthouse slots will exist at $2,000/mo. Existing Foundation/Growth Lighthouse Clients have priority access — claim a Domination Lighthouse slot and lock $2,000/mo Domination pricing for a new 12-month term, instead of the $4,000/mo Standard Rate. The future-value benefit is baked into your commitment today.
The fine print: the Domination upgrade right must be exercised during your original 12-month commitment. If you wait until your initial term ends, Domination is available at Standard Rate only ($4,000/mo) — Lighthouse Rate no longer applies. This keeps the offer honest and time-bound — it's not a permanent shadow price.
Your price never goes up during your 12-month term. Renewal moves you cleanly to Year 2 Extended Benefit, with the path to Year 3 Standard Rate fully published — no surprise increases.
Why publish your prices at all?
Most agencies in this industry quote per-prospect — they look at your business and decide what you can afford. We charge everyone the same. The only legitimate price differences are the audit verdict (your site, not your wallet) and tier commitment length. The Lighthouse Rate is a time-bound discount, not bespoke pricing — every prospect sees the same offer until it's gone.
How does payment work?
Quoted pricing is for ACH transfer, wire, or check. Credit card payments are accepted and incur a 3% processing fee covering merchant costs — same line item, fully disclosed, no surprises.
Setup fees follow a 50 / 50 milestone schedule by default:
• 50% at contract signing (Net 15) — initiates onboarding
• 50% at Day 30 (Net 15) — coincides with end of onboarding and start of execution
Monthly fees follow the same Net 15 cadence. The first monthly invoice issues on Day 30 (covering the Day-30-to-Day-60 service period). Subsequent invoices issue on the 1st of each calendar month thereafter.
This pacing means you see real work before paying the back half of the setup, and you aren't billed for "Month 1" while we're still onboarding. 12-month commitment clients get $0 setup at signing — see the 12-month commitment FAQ for that path.
Do you work with medical, legal, cannabis, or other regulated industries?
Yes — with a premium that reflects the real compliance overhead. Regulated industries come with claim-sensitivity rules, approval workflows, audit trails, and (for medical/healthcare) HIPAA-aligned data handling. We have a Compliance Guardian agent built into our stack specifically for catching prohibited claims, routing high-risk decisions to legal review, and keeping the paper trail.
The compliance work is real labor and gets reflected in our pricing — typically a 15–30% premium over standard tier rates, set in your custom proposal rather than on the public page. Medical paid ads in particular are deferred entirely until our retained legal counsel ratifies the playbook. Organic and owned-channel work in medical/legal/cannabis is available today within the Compliance Guardian's ratified scope.
If you're in one of these industries, expect the conversation to start with compliance scope before pricing — that's the right order.
Do you build brand identity (logo, colors, brand voice)?
Yes — through our
Complete Brand Identity Development System. Three productized tiers are public:
Essential $5,000 · Complete $7,500 · Premium $10,000. Each covers logo system, voice guide, brand book, and source files.
You own everything on delivery — no license restrictions, no buy-out fees, no modification gates.
Already have a brand? Bringing your own can be more cost-effective.
Contact us for partial work — logo refresh, voice update, asset library expansion — quoted to your needs.
Multi-brand families: parent-DBA structures and businesses launching multiple brands at once get bundled pricing through the
custom-proposal path.
What if I already have a working website?
Your audit will confirm the verdict (Marketing Ready / Revisions Needed / Fresh Start Needed). If your site is Marketing Ready, you don't need a fresh build — and with a 12-month commitment, you get SEO Boost Pro included for the first 12 months ($6,000 value) instead. That's our equivalent-value trade for clients who already invested in a good site.
What if my site can't be optimized?
You get a Fresh Start Needed verdict, and we walk you through your options:
(a) We build you a new site. 7-page top-tier site — $5,000 month-to-month / $2,500 with a 6-month commitment / included with the 12-month commitment.
(b) The timing doesn't work today. That's fine — we'll stay in touch. When you're ready for the fresh start, we'll be ready too. We won't take payment for marketing that the site can't carry, because neither of us wins that way.
Why is Domination "Coming Soon"? When does it launch?
Domination is the full AI marketing operation — our most hands-on tier — and we're rolling it out deliberately. We're onboarding our first Foundation and Growth clients and dialing in delivery before we open Domination to a limited group — we'd rather hold the line than overcommit and disappoint. Only 10 Domination slots will exist at the Lighthouse Rate before MSRP applies. Foundation and Growth Lighthouse Clients get priority access to claim one of those slots — see the
Lighthouse Rate FAQ above for the full upgrade-priority details. Anyone else can join the public Domination waitlist.
Foundation and Growth are shipping today and scale freely. Why are some add-ons marked "Limited Beta" or "Coming Soon"? And what's the Roadmap?
Three levels of "not yet fully shipped":
Limited Beta means we can deliver it for early clients with manual QA per delivery — the product works but isn't fully automated yet.
Coming Soon means we're launching it within 60 days; pricing is published so you know what to expect.
Roadmap means it's in development further out. We publish pricing for Roadmap items so the math is transparent — but we won't sell them until they clear our quality bar.
We're building this new full-stack model in public. We'd rather miss a sale than ship something we're not proud of.
How does the 12-month commitment benefit work exactly?
Sign a 12-month commitment and three things happen:
1. $0 setup at signing — we absorb the setup labor ($2,500 / $5,000 / $7,500 depending on tier) in exchange for your commitment
2. Verdict-aligned bundle: Marketing Ready sites get SEO Boost Pro included for 12 months ($6,000 value); Revisions Needed gets $3,000 in revisions + SEO Boost Basic for 12 months ($6,000 combined — with optional half-off Pro upgrade adding $3,000 more); Fresh Start Needed gets a 7-page top-tier website included ($5,000 value)
3. Tier rate locked for the full 12 months
What happens after the 12-month term?
You're month-to-month at the agreed tier rate. If you had an SEO Boost included, it continues at the standard rate ($500/mo Pro or $250/mo Basic) unless you tell us to drop it. Most clients keep it because the ranking momentum is too valuable to lose. We don't auto-charge anything surprising — everything is documented in the original agreement.
Do you have a guarantee?
No — and run from anyone who does. Specific revenue or ranking guarantees in marketing are misleading because results depend on your offer, your team, your market, and a hundred factors we don't control. Instead of empty promises, we focus on what we can commit to: clear communication, honest reporting, showing up for the term we agreed on, and being picky about who we onboard.
What counts as "a page"?
A page is a distinct, indexable URL — its own route, header, title and meta, content, schema, and internal links — built to rank on its own. It is not a section on an existing page. Primary pages are the ones in your main nav — Home, Services, About, Contact, FAQ. Per-city service-area pages and blog posts do not count against your primary-page limit (they're unlimited at Growth+). Each additional primary page beyond the 7 included is +$250.
What's the difference between SEO Boost Basic and Pro?
Both are the core ongoing-SEO layer — keeping your site ranked, citations clean, and adding new pages opportunistically when a new service line, service area, or campaign warrants one. The difference is intensity. Basic ($250/mo) is the defense layer — rankings tracking, citation monitoring, review request sequences, quarterly content refresh, opportunistic page additions. Pro ($500/mo) is defense + offense — monthly competitor research that surfaces new page opportunities (so Pro clients see more aggressive page production), active citation building, review response management (we reply on your behalf), keyword strategy, AND an ongoing blog program that builds topical authority for AI search engines.
What's the GoHighLevel Client Dashboard?
Every Shockwave client gets a custom dashboard built on GoHighLevel — the same CRM platform agencies typically charge $97–$497/mo to access. Foundation: read-only — see your leads, billboard stats, GBP performance, social results. Growth: working tools — manage leads, view campaigns, basic automations. Domination: fully branded throughout to your business, multi-user access, full automation control. The dashboard is bundled in every tier — not an add-on.
Can I bring my own CRM?
Yes — we integrate. Setup fee depends on platform: $500 for standard platforms (HubSpot, Salesforce, Zoho, etc.), $750 for industry-specific service CRMs (ServiceTitan, Housecall Pro, Jobber, Mindbody), $1,500+ for custom systems. Setup includes 30 days of post-go-live support. After that you choose: pay-as-needed at $125/hour (no monthly), Retainer Lite at $50/mo (monitoring + monthly health report, labor billed hourly), OR Retainer Plus at $150/mo (everything in Lite + 2 hrs labor included, with additional labor at a discounted $75/hr beyond the bundled 2 hours). Switch between options at any month boundary.
What if I break the 12-month commitment early?
You owe the remaining months at the agreed tier rate as an early-termination fee. Your website + portal are hosted on Shockwave infrastructure during the term; if early-termination fee isn't paid within 30 days of breach, your website is taken offline. Source code transfers to you when you complete your 12-month term. This clause is a backstop, not a goal — we'd rather earn your renewal.
What does "billboard-network exclusivity" actually mean?
If you're a Domination client, you can request that no competing business's ad runs on our screens alongside yours. That's exclusivity on the screens themselves. It does NOT mean we won't take other clients in your industry as Shockwave clients — that kind of full-industry lockout makes the math impossible. Just our screens. Pricing starts at 2x your tier rate; final price depends on geographic and industry scope.
Social Media
Foundation includes Meta (FB+IG). Growth includes up to 4 platforms — FB+IG + up to 2 more you pick. Domination includes up to 7 platforms — full mix daily, tuned to where your audience actually is. X (Twitter) remains a separate add-on (API costs pass-through).
Beyond your tier's bundled platforms. Pricing varies by labor — FB+IG share content; TikTok needs original; YouTube Shorts repurposed.
Daily posts in your brand voice, B2B-targeted content. Included in Domination for B2B/visual-fit clients.
Foundation, Growth (included in Domination)